Why People Believe Weird Things (Book Recommendation)
An outsider often wonders: how can anybody believe what the tax protestors, NESARA promoters, MLM pushers, and so believe? Do these folks really think that (for instance) pointing at the flag in the courtroom and shouting, "admirality flag!" will stop the trial? Or that shape-shifting reptilians are out to stop them from getting trillions of dollars? Or that losing money fast by recruiting one's own competitors, as one works for free for one's upline, is the way to success?
Well, yes, they do. And not, they are not necessarily clinically insane -- or even stupid. The truth is, human nature makes us believe things, especially things we want (or, worse, need) to be true. For a fascinating look at what makes people believe such stuff, read Michael Shermer's book, Why People Believe Weird Things.