The MLM Plague in Israel (Continued)

Credit: amazon.com

Are there any "good" MLMs? Rhetorical question, I know, but it is interesting to note how it seems that all of them are using the same stale psychological tricks -- no matter where, no matter in what language.

For example, take the following [Hebrew-language] Facebook page, 'Pro MLM Israel'. Yes, it is in Hebrew... but believe me, it doesn't matter. You can all just guess what's there. On the first page, we have:

- 'A one time offer to learn personally from one of Israel's top marketers!'
- 'Our amazing conference! Be there!'
- 'Why most marketers don't make money in MLM' (dead link -- let me guess, anything but the true reason, i.e., that it's a pyramid scam).
- 'Is there another way except for working for peanuts for 40 years'?

...and so on.

The Facebook page itself is defunct -- its last update was in 2012. Strange. Well, I guess the authors of the page are millionaires by now.

Another page, 'I am MLM', is offering the same sort of pop psychology. It includes posts such as the:

- 'We are only using 10% of our brain' myth,
- 'Getting rich is an exact science' (so buy the book / lecture / whatever that will teach you the "secret"),
- 'Every company is a pyramid, get over it' (sure -- only in MLMs, the "workers" don't actually get paid...),
- 'What you need is MOTIVATION' (every second or third post): i.e., if you didn't succeed in MLM, it was because you were not 'motivated' enough.

Naturally, the web page is full of invitations to register for the seminars that will teach you the 'secrets of success', 'how to make money on Facebook', testimonials such as 'I made $100 today sitting next to the pool, you want to as well, right?', etc.

To be fair, they also have standard-issue 'feel good' videos there for free; of course, if that's what one wants, one can find them just as easily on youtube.

People actually pay money for this?